Details Condition: BRAND NEW Format: Paperback ISBN: 9780062845023 Publisher: Harper Business Age Range: Adult / Young Adult (16+) Overview Crushing It! is Gary Vaynerchuk's modern follow-up to his 2009 bestseller Crush It!, updated for the age of Instagram, YouTube, TikTok's predecessors and podcasting. Written for entrepreneurs, side-hustlers, and content creators, this paperback distils the platform-specific tactics and personal-branding mindset needed to turn passion into a sustainable business. Packed with real success stories from people who applied Gary's original principles, it's a practical, energetic read for anyone building an audience or a brand online today. About the Book In his 2009 international bestseller Crush It!, Gary Vaynerchuk argued that a strong, authentic personal brand was key to entrepreneurial success. Crushing It! revisits that thesis for a social-media landscape that has changed dramatically, examining what still holds true and what has evolved. Rather than offering abstract theory, the book leans on real case studies: entrepreneurs and influencers who rejected conventional career paths and used platforms such as Twitter, Facebook, YouTube, Instagram, Pinterest, Snapchat, and podcasting services like Spotify and iTunes to build thriving businesses and genuine cultural influence. Gary walks through platform-by-platform tactics, showing readers exactly how a plumber, a park ranger, or a professional ice skater could each use the same underlying principles to amplify a personal brand in a way suited to their audience and personality. Alongside the tactical advice sits Gary's trademark message on mindset: patience, hustle, gratitude, and the willingness to put in consistent daily work rather than chasing overnight success. The result is a book that works equally well as a step-by-step playbook for beginners and as a refresher of timeless fundamentals for more experienced founders and marketers, making it a staple recommendation in modern business and entrepreneurship reading lists. Actionable, platform-specific advice for building a personal brand on today's major social channels Real case studies of entrepreneurs who scaled businesses using Crush It principles Practical guidance on content creation, audience engagement, and monetisation Motivation and mindset coaching for staying consistent over the long term Easy-to-carry paperback format, ideal for commuting, workshops, or the classroom About the Author Gary Vaynerchuk, known widely as "GaryVee," is a serial entrepreneur and chairman of VaynerX, CEO of VaynerMedia, and creator and CEO of VeeFriends. A four-time New York Times bestselling author, he is regarded as one of the leading voices on culture, relevance, and the future of the internet. Gary is also a prolific early investor, having backed companies including Facebook, Twitter, Venmo, Snapchat, and Uber. His candid, high-energy communication style and proven entrepreneurial track record have made him a trusted mentor to founders, marketers, and content creators worldwide. Why You'll Love This Business Book Practical, current, and refreshingly honest, Crushing It! turns social media strategy into a genuine business skill. It's a brilliant gift for aspiring entrepreneurs, students, or anyone ready to build a brand and career on their own terms. Please Note: Cover may vary slightly from the image shown; you will receive the UK edition with the ISBN as listed.