The Experience Effect by Jim Joseph - 9780814437599
The Experience EffectEngage Your Customers with a Consistent and Memorable Brand Experience
Author(s): Jim Joseph
Format: Paperback
Publisher: HarperCollins Focus, United States
Imprint: Amacom
ISBN-13: 9780814437599, 978-0814437599
Synopsis
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the experience effect. In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brands target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital a.
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Details:The Experience Effect by Jim Joseph - 9780814437599
The Experience EffectEngage Your Customers with a Consistent and Memorable Brand Experience
Author(s): Jim Joseph
Format: Paperback
Publisher: HarperCollins Focus, United States
Imprint: Amacom
ISBN-13: 9780814437599, 978-0814437599
Synopsis
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the experience effect. In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brands target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital a.
Price now:
From
£16.09
To
£21.61
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Product Description
The Experience EffectEngage Your Customers with a Consistent and Memorable Brand Experience
Author(s): Jim Joseph
Format: Paperback
Publisher: HarperCollins Focus, United States
Imprint: Amacom
ISBN-13: 9780814437599, 978-0814437599
Synopsis
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the experience effect. In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brands target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital a.
Product Specifications
General | |
|---|---|
format | trade paperback |
Language | english |
Size | 152x229mm |
Brand | Thomas Nelson |
Color | na |
colour | na |
connectivity | na |
main stone | na |
Material | na |
metal | na |
metal purity | na |
Platform | na |
style | na |
Weight | 0.35 |
artist | not specified |
type | not specified |
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